Brand new brands

Created their corporate identity and online presence representative of the global collaboration between key public and private stakeholders as they address the critical issues of financial regulation across the world’s economies.

Way2GoGuides required an icon driven identity that would work online, in eCommerce, physical packaging, point-of-sale, diverse digital distribution platforms and as iPhone apps. The identity needed to be flexible to work alongside heritage brands as well as progressive topics and emergent brands.

In establishing this family law firm March Solicitors aspired to present a friendly and jargon free customer experience. We injected warmth, simplicity and professionalism into their corporate identity reflected through their tone of voice and differentiating online presence.

Access Communications required a re-fresh of their existing logo, seeking a professional, progressive, clean and uncluttered look that would project the cutting edge nature of their space and sit comfortably alongside logos from the mobile network operators. Our solution retained the essence of their brand and previous identity whilst successfully moving the business forwards.