AddingValue took home Gold for Best Event Demonstrating Corporate Social Responsibility at this year's Eventia Awards.
AddingValue won the award, on behalf of their client Canon Europe Consumer Imaging, for a travel incentive event it organised in Africa. The Canon event was chosen from a huge number of entries, including projects for Nissan, Daimler Chrysler, HSBC, British Gas, Philips, BT and Volvo. The challenge for AddingValue was to develop a long haul experiential travel incentive, with a strong CSR element, supporting the World Wildlife Fund, with great communications and photographic opportunities.
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